Letters from Malawi: So that’s that
Well, that was different. 14 months after we left for a year in Malawi (Malawi time soon set in), my wife and I are back to reality in a country where things work, and where cheese is plentiful. My last act in Malawi was to officially hand over ownership of the business I built to its employees and an executive board established for guidance and oversight. It was an emotional end to an unbelievable and unforgettable challenge.
Certainly, it was frustrating at times. I won’t miss the days of trying to make a phone call 10 times before I got through, the weeks of false assurances that an invoice would be paid the next day, or travelling 800km to pick up a magazine I was told was ready for collection, only to find out that it hadn’t been printed at all (a ‘technical problem’, apparently – twice. Some careless member of staff must have been putting them too close to the time machine, tsk).
Nor will I miss the inability to make any plans to travel anywhere as there may not be any petrol, or waiting on a stifling bus for hours on end as more people are crammed on before it departs. I won’t miss queuing for over an hour every time I visit the bank, or turning up for meetings to find the other person hasn’t bothered.
Or, to be fair, the endless bureaucracy. Or being stopped at road blocks as the police try to invent a reason to fine you (the most innovative, I thought, was the charge of trying to run a policeman over: ‘If I was standing in front of the car while you were moving, you would have hit me’, the fact that he wasn’t in front of me and the car had stopped when he started walking over appeared to be irrelevant).
But I will miss Malawi deeply, and in particular the warmth, happiness and optimism of its people. I have learned that the inhabitants of a country we deem to be so desperate are in fact far happier than us. For me, the sound of Malawi is laughter (and, unfortunately, generators) and we must ensure that in our efforts to raise the quality of life for Malawians, we don’t compromise their unique spirit. I’ve never felt more welcome in a foreign country.
I had been brought up believing that Africa is a hopeless hotchpotch of dictatorships and starving children with flies on them. I was only three when Michael Burke reported on the famine in Ethiopia, but that’s the image of Africa that’s been reinforced throughout my life.
The reality in Malawi, though, is entirely different. We were based in the poorest region of the poorest peaceful country in Africa, but still I found a burgeoning business environment populated by an ambitious youth starved only of the opportunity to realise their ambitions.
In little over a year, we rose to become the largest magazine publisher in the country. Over half of all adverts placed in magazines in Malawi were placed in titles owned by us. We sold one of our magazines for three times the amount invested in the start-up of the whole business just eight months before, and the team now run a profitable magazine of which they have 100% ownership and control.
I say this not to boast, but to illustrate how possible it is to launch a business in Malawi if you have the education and experience to do so. I think it’s an interesting model for development. Rather than simply spending millions of dollars in aid donations, spending the time and investing the human capital in building a business can provide sustainable employment in a way that aid often cannot. I hope that’s what I have achieved in the short space of time I was out there. The fact that aid is not as effective as it could be is not a problem with aid in itself but the implementation of that aid. Early signs are good and the business has gone from strength to strength since I left. Time will be the ultimate judge of its success but I am confident that the team will succeed.
If anyone has the urge to do something completely different and is interested in doing a similar project in Malawi, please do drop me an e-mail and I can provide you with some contacts and advice on the local business scene.
Finally, thank you all for reading my rants and frustrations over the past year, it has been a pleasure writing this blog and sharing with you my experience in Malawi keeping me sane at the same time. I hope you have enjoyed reading them as much as I did writing them and I wish you all the very best.




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